Claims Combination Test
The Claims Combination Test is best used when you want to identify the most effective combinations of claims from different categories. To learn more about Claims and Claims Testing, please refer to our article on claims testing for consumer goods. We’ve created the Claims Combination Test using a methodology perfected over numerous projects with FMCG brands, allowing you to find the best combinations of claims from a list of up to 100 individual claims ranked on preference share.
Conjointly’s unique methodology:
- Leverages a unique twist on choice-based experimental design to simultaneously provide insights on product features and pricing.
- Simulates preference share to compare the performance of different claims combinations against competitors.
- Offers various diagnostic options to measure how well claims perform on standard measures, e.g. attractiveness, naturalness – or your own metrics.
Using Claims Combination Test to assess claims in combinations of 3 along different price levels.
The survey flow consists of questions with different claims combinations to choose from.
Bring your own respondents or source real human respondents swiftly and at scale through us.
Learn about types of claims and the ways to test them in quantitative consumer research.
Key outputs
Ranking of Singular Claims by Preference
Examining Claims Correlation
Simulating Preference Share
Preference share simulation showing the example product with different claims combinations identified the top claims combinations.
Analysing the Top Ten Claims Combinations
The share of preference in our example show shows that using claims combinations across both Benefits and RTBs takes the highest preference share.
Simulating Volume/Preference Shares
