Product Variant Selector

Step 1 Specify your product

Provide a clear product name and detailed description of your product to ensure respondents have a thorough understanding of what they will be evaluating.

Step 2 List variants

Depending on your research objectives, you may select:

• Identify and zoom in on top product variants
  This option enables the adaptive design algorithm, which monitors respondents’ preferences and adapts the next set of questions (shown to other respondents) to prioritise the top-performing variants, similar to that of a Claims Test.
• Perform a thorough test of all the variants
  This option employs the traditional approach, showing each respondent different variants roughly an equal number of times, ensuring a comprehensive evaluation of each variant.

Add the product variants you want to test. You can Import a text list or manually type in the variants to create the initial list. You can add images, long descriptions, use fancy formatting, and more to enhance the presentation of your variants.

If you wish to analyse different topics, you can also specify the topic each variant belongs to.

Step 3 Add diagnostics

Choose your desired diagnostics questions to dive deeper into respondents’ attitudes toward the variants. You can hover over the comment icon next to each question to view the detail. Conjointly suggests including between 3 and 7 diagnostic questions to achieve an efficient and adequate experiment design.

Step 4 Choose respondents

PVS studies typically require between 100 and 1,000 participants, depending on the total number of variants. Our platform displays the recommended sample size for your experiment on the left-hand panel. Conjointly offers several options to get participants for your experiments:

1. Bring your own respondents: Use a list of your customers or leads, or source respondents from elsewhere or integrate with your other survey tool.
2. Predefined panel: Use a specific pre-defined panel of respondents (including those who are pre-defined for your company). Data collection is managed by the Conjointly fieldwork team.
3. Self-serve sample A: Automatically and urgently invite respondents from global panel networks. Target them by location, demographics, and profiling data. Set your own price per complete and manage your own quotas.
4. Managed general sample: Buy responses from our panel networks. Target them by location, demographics, and profiling questions. Data collection is managed by the Conjointly fieldwork team.
5. Email campaign: Send survey invitations and reminders via Conjointly to your own contacts. Customising the rest of the experiment by adding, removing or modifying the questions inside the monadic block. You are given complete control over the type of monadic testing your experiment will run.

Step 5 Complete

Your experiment is now ready for launch. Preview the survey as a participant to test your setup and click on Save and prepare for launch to launch your experiment.

Select Save and Customise if you would like to change question text, configure the order of diagnostics questions, perform other customisations, or add more questions for customer segment profiling.