Remove guesswork from pricing new products — with the Van Westendorp Price Sensitivity Meter

Setting the correct price for your new products is one of the most critical factors for success. Substantiate your pricing decisions with research.

The Van Westendorp Price Sensitivity Meter allows you to easily find the acceptable price range for your products. Identify the price levels that make your product look too cheap, too expensive, and just right.

Investigate price elasticity with the Gabor-Granger Model

The Gabor-Granger Model makes it easier than ever to discover the price elasticity of demand of your products, and learn how price changes will impact your product's revenue.

Using the Gabor-Granger model, project market share and revenue – even when no historical sales data is available and there are no similar products for comparison.

From study set-up to PowerPoint deliverables in a single platform

Conjointly offers everything an expert pricing consultant needs, as a single platform for all pricing research. Easily set up a survey using advanced pricing methods and perform in-depth analysis via the interactive online dashboard. Conjointly also offers streamlined online sampling to help your pricing project go smoothly.

Once your reports are complete, the platform automatically generates presentation-ready decks.

Simulate market shares and project revenue – even when no historical data is available

Minimise the risk of your next re-price, by discovering the SKUs consumers prefer, and how to price your products for maximum revenue and profit.

Through the advanced Brand-Price Trade-Off method, you can test products in a truly competitive environment, to understand how changes to your price and product range impacts demand for your products as well as your competitors.

Discover the trade-offs consumers make to help fuel pricing decisions

Gain detailed insights about your consumer's needs by identifying the features they are willing to pay more for, as well as the features they would not. Through uncovering the trade-offs your customers make, you are able to discover how much consumers are willing to spend for your product attributes.

Sophisticated conjoint studies made simple

Performing conjoint analysis experiments is now easier than ever through Conjointly's powerful and intuitive online interface.

Conjointly lets you perfect your pricing research by using conjoint analysis for advanced market simulations. Using the online preference share simulator, you can discover the optimal prices to meet your business goals. With the advanced optimisation function, you are able to maximise market share, profit, and revenue with only a few clicks!

Source the exact sample you need swiftly and reliably

Consumer surveys often require a sample of hundreds of consumers from your product category, including current users and potential buyers.

With access to millions of survey participants from around the globe, Conjointly provides you with numerous sampling options to match your specific needs. Conjointly's Self-serve sample gives you full control over your respondent sourcing with over 160 preset targeting filters to find the sample you need, or reach out to Conjointly for a tailor-made Predefined panel.

Industry-leading support from our team of experts

Here at Conjointly, we pride ourselves on delivering the highest level of support to ensure the best possible market research experience. Conjointly caters to pricing, insights, and data teams, with an expert always ready to discuss.

Our team has experts based all around the globe, meaning that there will always be someone to accommodate your timezone, ready to discuss any questions about your experiments or the platform - If in doubt, book a call with a pricing survey expert today.