Conclusions of overall business card design performance
Obtain summary results on the performance of your business card designs across all the metrics tested.
Business Card Design Test
As part of the Market Test suite, Business Card Design Test is a fast and effective brand testing tool that allows you to:
- Test up to three business card designs simultaneously at only USD 289.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just upload your business card designs and fill in your email address to launch the test.
What you will receive from the Business Card Design Test
Standard assessment for each business card design
Discover how your business card designs perform on a range of KPIs including likeability, originality, and elegance.
Learning intent and emotional responses
Understand whether the business card designs stimulate intent to learn more and accurately reflect your business identities.
Likes and dislikes about business cards
Through image heatmaps, you can see specific design elements that respondents like and dislike.
AI text analysis of business card designs
Through AI text summaries, uncover rich insights from associations, suggestions, and additional comments that respondents make.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited business cards?
With a Conjointly licence, you gain access to the full Business Card Design Test tool that lets you test unlimited business card designs, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
