Synthetic respondents are the homoeopathy of market research
This article covers how synthetic responses are generated, their unreliability and invalidity, the allure of synthetic respondents, and the effects of this trend.
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How to get the most out of Video Response questions
Video Response questions help you gather authentic and rich insights, through empowering people to talk. Learn how to get the most out of your Video Response questions by following best practices.
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LA Clippers Rebrand — New vs. Old
To evaluate the effectiveness of the LA Clippers recent rebranding, this blog compares the new 2024 logo to the 2015 LA Clippers logo.
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WH Smith Trial Rebrand — New vs. Old
To assess the impact of WH Smith's recent trial logo update, this Logo Test compares the newly introduced WHS logo with the WH Smith logo, which has been in use since 2004.
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Reddit Rebrand — New vs. Old
To evaluate the effectiveness of Reddit's recent logo update, this Logo Test compares the new 2023 logo with the 2017 Reddit logo.
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Can you make perceptual maps from fake data? (A replication study)
This study investigates the claim that synthetic LLM-generated data could be used effectively for creating perceptual maps in market research contexts.
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Kellogg's vs. Kellanova: Which Do Consumers Prefer?
To assess the effectiveness of Kellogg's recent rebrand to Kellanova, the Business Name Evaluator and Logo Test surveys compare the business names and their logos to see which respondents preferred.
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New Zealand Consumer Survey: November 2023
In November 2023, Conjointly conducted a survey on over 400 New Zealanders, to understand their opinions on a variety of topics, from their economic outlook, to travel, and more.
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What academic reviewers should ask about synthetic market research data
As academic research begins exploring the use of large language models over human participants in market research, this article suggests a set of questions to guide academic reviewers in thoroughly examining these articles.
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Nokia Rebrand — Old vs. New?
To evaluate the effectiveness of Nokia's recent logo overhaul, this Logo Test compares the new 2023 logo with the 45-year-old iconic Nokia logo.
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Comparing the Twitter, X, and Threads logos
To evaluate the recent Twitter/X rebranding, this Logo Test compares the Blue Bird icon with the new X and competitor Threads icons.
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UX Testing vs. Market Research for Evaluating Software
UX testing is widely used in software development, while market research remains underutilised. This article compares these approaches and discusses how to use both for the best results.
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How to use the Clustering Demo
Easily segment your audience using preference data and other survey answers with the Clustering Demo.
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How to test your Figma designs with consumers
Looking for a straightforward approach to validate your Figma designs with real consumers? Market Test allows you to gather quick human feedback directly on your Figma designs in under two hours — no tester recruitment or subscription needed.
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Market Test Case Studies
Market Test lets you easily test and validate your branding, concepts, and marketing assets with 100 real consumers in under two hours. Here are some compelling case studies to inspire and help you get started on your own Market Test journey.
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What do consumers think of generative AI in marketing?
Conjointly checks consumers' attitudes towards generative AI in marketing.
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Using generative AI to iteratively test product concepts
Want to learn how AI will take market research to the next level? In this presentation we discuss using generative AI to iteratively test product concepts, in particular Large Language Models.
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How to measure category preference share uplift?
Conjointly preference share simulator allows you to simulate shares of preferences for different scenarios. Here is how you can use it to discover the potential uplift of the NPD.
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AI alignment research grant
Conjointly announces an AUD 20,000 research grant on the topic of AI alignment with the use of market research techniques.
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How to improve your research with time series analysis
Time series analysis is a powerful tool for analysing data collected throughout an extended period. Here is how you can use it to understand changes in consumer and market trends, and make data-driven decisions.
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Stravito and Conjointly Partner to Maximise Insight Value
Conjointly is partnering with Stravito, a flexible and user-friendly insights platform, to provide organisations with powerful tools to conduct research and share insights with teams worldwide.
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How to maximise the impact and return of your ads with ad pretesting
Whether your goal is to maximise the return on your ad spend or convince your stakeholders that your ad proposal will be successful, ad pretesting tools come in handy. Let’s discover which option best fits your brand and objective — and launch successful ads that everyone will discuss.
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How to get the most out of open-ended questions
Open-ended questions should be part of any research project as they can gather in-depth and rich insights from your target audience. Learn more about open-ended questions and getting the most out of them for your projects.
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What are the different research questions each tool answers?
Which research questions are addressed by each tool? This article breaks down the research questions addressed by eight different tools.
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Mini-lecture: Conjointly's guide to sample selection
This mini-lecture discusses the importance of sampling in research, and will walk you through the steps of finding the right sample for your experiment.
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Van Westendorp PSM Excel Template
The Van Westendorp Price Sensitivity Meter is used to determine the psychologically acceptable range of prices for a single product or service. Learn more about the method and its output with our free Excel template.
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Drive Traffic to your Website with a Winning Domain Name
A domain name is so much more than an address for your website — it is a cornerstone of your brand. Here we explore the steps to take to develop the most eye-catching domain name for your business.
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Kano Model or MaxDiff Analysis?
Should you use Kano or MaxDiff for feature selection? We compare the two and draw practical recommendations.
View articleWhat is wrong with Kano model?
What is wrong with Kano model? We address five criticisms of Kano and show how to work through them.
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How to perform smart sampling and data checking?
With 5,000+ projects performed on the platform, Conjointly market research experts have compiled common concerns regarding sampling and data checking and provide their suggestions.
View articleWhat is the Jobs-to-be-Done (JTBD) test? (With Excel template)
The JTBD test is a powerful and comprehensive methodology that helps you identify the most important goals and outcomes for your brand or product category.
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Cost-based versus value-based pricing
How do companies choose the right pricing strategy when there are so many options? Here we explore the cost-based and value-based pricing strategies, and their key differences.
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Willingness to Pay: What It Is and How to Measure It
Determine what your customers are willing to pay for a particular product or service using common pricing research methodologies.
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Pricing and feature selection: One or multi-stage study?
While performing feature selection and pricing optimisation in one experiment may seem like a good idea, it may result in increased complexity and costs compared to multi-stage research.
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How to find B2B respondents and company decision-makers for your survey
Sampling business-to-business (B2B) audiences is hard. We explore ways to make it possible: Using your own CRM, website intercept, online panels, direct outreach, and traditional approaches.
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Feature Placement Matrix Calculator
Try out and generate a Feature Placement Matrix within seconds by uploading your own data set. Let's get started!
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Mini-lecture: Conjointly's guide to inflation
This mini-lecture breaks down the Conjointly Guide to Inflation series, covering the key take-aways from each installment
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Market research during times of inflation
During periods of high inflation, market research plays a crucial role in keeping businesses competitive. Here is exactly how.
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Product and pricing actions during inflation
Inflation affects all industries globally. What common tactics can help businesses adapt?
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How inflation impacts different businesses
How are businesses impacted by inflation? Are inflation data and forecasts equally relevant to all types of businesses?
View articleWhat is inflation, and why is it so high?
As 2021 draws to a close, global inflation levels continue to rise. What is inflation, why is it high, and why is it a concern?
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Impact of TV ads on consumer demand
No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability.
View articleWhat are Omnibus Surveys?
Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions.
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Research Questions for Subscription Pricing
We explore what questions product owners ask when deciding subscription pricing for SaaS and subscription boxes.
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COVID-19 Consumer Survey: August 2021
The August 2021 omnibus survey compares consumer trends against previous omnibus results. This omnibus continues to survey consumers within the UK and USA, however also includes Mexican consumers this round to gain a new perspective.
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Random effect models with lmer function in R
Random effects are everywhere in survey data. Let's try to do appropriate modelling for them in R!
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Consumer Preferences for COVID-19 Vaccine
In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US.
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Study Highlights: Vitamin Supplement Usage in Elderly
With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers.
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COVID-19 Consumer Survey: Sustainability
In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours.
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Webinar for Insights Tech Showcase: Better Pricing for NPD Launches (12 February 2021)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
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What is Monadic Testing and How to Use It?
Monadic testing involves presenting respondents with individual stimuli for focused testing, delivering insightful and actionable results to support product and pricing decisions.
View articleWebinar for DIY Conference: Better Pricing for NPD Launches (1 December 2020)
Getting the price right for your customers is more important than ever. Join us to find out how you could maximise your revenue by pricing your NPD right.
View articleCOVID-19 Consumer Survey: October
In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise.
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Webinar for WIRe: How Pricing Can Make or Break Your NPD Launch (1 December 2020)
Whether you are adding to an existing line or launching in an entirely new category, pricing plays a major role in your product’s success. In this webinar we examine the different pricing requirements for new product development; revenue, profitability, and market volume performance after the launch.
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Kano Model of Feature Selection (with Free Excel Template)
The Kano Model is used to analyse consumer preferences for different features and group features into multiple categories. This helps product managers to prioritise development efforts.
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Choosing the Right Market Research Platform
Find the market research platform that works best for your business by following this helpful guide.
View articleCOVID-19 Consumer Survey: May/Aug Data Trends
Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020.
View articleUnderstanding Brand Preference through Market Research
This article examines the importance of establishing brand preference and brand equity and explores how market research helps businesses shape their brand to fit their target audiences.
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Writing a Market Research Report: 5 Top Tips
Writing a market research report is a tough skill to master. Read our 5 top tips to get you started for writing a successful market research report.
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Webinar for EPP: How Pricing Can Make or Break Your NPD Launch (29 September 2020)
We're presenting at the upcoming EPP webinar. 'How Pricing Can Make or Break Your Portfolio' explores how to choose the right pricing for your product.
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How to Develop Effective Likert Scale Questions?
Learn to write and develop effective Likert scale questions for your market research using tips from this best practice guide, especially useful for concept validation.
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How Consumers Enhance New Product Development
Learn how consumer research guides the new product development process by helping to predict customer acceptance, preference share, and profitability.
View articleFC Webinar: How Pricing Can Make or Break Your NPD Launch (2 September 2020)
We're presenting at the upcoming FC Connect webinar. 'How Pricing Can Make or Break Your NPD Launch' will explore how to choose the right pricing for your product.
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Market Research Glossary
Our market research glossary defines some key terms relating to a range of industry concepts. Learn some new consumer research lingo from basic research concepts to more advanced and technical definitions.
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What Types of Promotion Mechanics Are Used in FMCG/CPG?
In this short note, we list the different types of promo mechanics commonly applied in FMCG/CPG categories, along with their effective discount rates. This should assist in calculating predicted revenues in conjoint analysis.
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How to Avoid Respondent Bias in Quantitative Research
Bias in market research is inevitable, but you can minimise its effects on your study. Learn the common types of survey bias and how to avoid them.
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Sample Size Calculator and Guide to Survey Sample Size
How many respondents do you need? Use our sample size calculator to get the right sample size for your next survey. We also answer frequently asked questions on sample size and provide suggestions to improve your surveys in this handy guide.
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Survey: Consumer Behaviour During COVID-19 Pandemic
On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour.
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Busting Market Research Automation Misconceptions
Market research automation creates time and cost efficiencies but there are misconceptions surrounding its use. We explore the truth behind these myths.
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5 Best Practices of Online Survey Design
Designing an effective survey is the key to gaining quality data. No matter how clear your research questions and objectives are, sub-par survey design will be reflected in the results.
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4 Ways Behavioural Segmentation Aids Marketing
Behavioural segmentation helps you understand how consumers make purchasing decisions. Learn how it benefits your product development and marketing efforts.
View articleBest Data Collection Methods for Quantitative Research
We explore quantitative data collection methods’ best use, and the pros and cons of each to help you decide which method to use for your next quantitative study.
View articleLeading an Innovative Survey Panel Platform Provider
Conjointly sources quality respondents for your survey platforms such as Cint. Learn more from Jessica Murdoch VP of Sales and Customer Success ANZ at Cint.
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Writing a Successful Market Research Brief
A good market research brief helps agencies lead successful projects. Learn what to include and how to write a detailed brief with our template guide.
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Webinar for Quirk's: Selecting Effective Product Claims (18 June 2020)
On Thursday, 18 June 2020, we presented at Quirk's webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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5 Best Practices in Concept Testing: Launch With Confidence
With 95% of new products reportedly failing due to lack of preparation, it’s clear that businesses must execute more effective planning measures during product development or will likely join this statistic.
View articleWebinar for WIRe: Selecting Effective Product Claims (14 May 2020)
We presented at Women in Research’s (WiRE) webinar on consumer product packaging, laying the groundwork for claims research: from types of claims to ways to test them.
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Psychographic Segmentation: Advantages and Limitations
Unlike most other forms of segmentation, psychographic data explores the unique personal factors which drive consumers’ decisions. This article outlines how psychographic segmentation works, and its practical potential and limitations.
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Do Russians really trust Putin? And can you trust WCIOM?
We conducted our own online poll amongst 372 panellists to validate WCIOM’s claims about the levels of support for Russian politicians.
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Unpacking Subscription Box Market Trends
Many businesses now offer subscription boxes as part of their marketing strategies and distribution methods. We analyse this trending category and discover why it so popular in 2020.
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Market Research in the Times of Panic Buying
Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?
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International Women's Day 2020: Women in Statistics
This infographic explores some major accomplishments by women in statistics – the capstone of quantitative market research, ahead of International Women's Day.
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How to Maximise Sales With Loss Leader Pricing
Loss leader pricing entices consumers with cheap products to encourage additional spend on higher-priced items. We explore how it works and when to use it.
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How to Have a Perfect Product Launch
A good product launch is a sign of a top seller — so how do you ensure yours is a success? Read our 8-step guide on how to have the perfect product launch.
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Pricing Mistakes
Without a solid pricing strategy in place, your product won't be profitable. We explore 3 of the biggest pricing mistakes and show you how to avoid them.
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How to Select Statistics for a Single Variable
What are the different statistics available for a single variable? Selecting statistics for a single variable depends of the type of variable: nominal, ordinal, or interval.
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How to Market a New Product
Here, you'll find three distinct methods and tips for marketing a new product that will help you adequately prepare for product launch and fully realise the potential of your hard work.
View articlePricing Strategies
This Pricing Guide explores 7 of the most effective product pricing strategies; Dynamic, Freemium, High-Low, Price Skimming, Premium, Prestige, Tailored, & Fixed.
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State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.
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Pricing Goals
Clear pricing objectives determine how businesses price their products and to what effect. This article explores 7 common pricing goals and when to use them.
View articlePrice Skimming
We explore how pricing skimming works, when to use it, and how to ensure it benefits your brand/business.
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Pricing Psychology
Find out how pricing psychology offers a simple way to increase your product sales. Learn more about the 12 most common pricing psychology strategies.
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What is TURF Analysis and When to Use It?
TURF analysis (Total Unduplicated Reach and Frequency) is a statistical technique that ranks combinations of products by how many people will like these combinations.
View articleCase Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.
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Australians' taste for the meat of democracy
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.
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IIeX North America: Product Claims In CPG/FMCG (7 May 2020)
Did you attend Nik Samoylov's workshop on Selecting Effective Product Claims in CPG/FMCG at IIeX North America? View and download the workshop presentation here.
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How to Test Claims for Consumer Products
Claims testing is a research methodology that allows you to identify the most convincing claims for your brand or product category. Learn about types of claims and the ways to test them in this introduction to claims research.
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Conjointly Are Proud Supporters of Women in Research (21 May 2019)
On Tuesday 21 May 2019, we co-sponsored the WIRe event in Sydney, enjoying an evening of networking and drinks along with a discussion on the topic of gender intelligent marketing.
View articleA Touch of Australia at IIeX North America (23 April 2019)
Conjointly sponsored IIeX North America — a must-attend event for innovative insights professionals — in February 2019 in Austin.
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IIeX Europe: Save 30% On Market Research Costs (26 February 2019)
Did you attend Nik Samoylov's presentation on How to Achieve 30% Cost Reduction on Custom Market Research at IIeX Europe? View and download the presentation checklist here.
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Win at IIeX 2019 Europe with Conjointly
The team at Conjointly brought a touch of Australia to IIeX2019 Europe.
View articleMethodology Behind Claims Test
The methodology behind our Claims Test tool is based on a proven choice-based technique & was refined through multiple projects for FMCG brands. Learn more here!
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Meet Conjointly at CRC and TMRE (10 October 2018)
Conjointly exhibited at CRC (Orlando, FL) and TMRE (Scottsdale, AZ) in October 2018. Both events were filled with great sessions and helped corporate research professionals learn about the newest methods available.
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Gabor-Granger or Van Westendorp?
With so many pricing research methodologies out there, how do you know which is the right one for you?
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Meet Conjointly at IIeX 2018 North America
Conjointly exhibited at IIeX in Atlanta on 11-13 June 2018. The event was filled with great sessions, including two of our own.
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Meet Conjointly at CeBIT Australia 2018 (15 -17 May 2018)
15 -17 May 2018, Sydney. Conjointly present at CeBIT Australia at booth C27, International Convention Centre, Darling Harbour.
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Meet Conjointly at Insight Show 2018 (7-8 March 2018)
The Insight Show is a great event for professionals who take actionable insight through to actions. This long standing and reputable exhibition provides researchers and analysts with inspiration and access to leading service providers to help deliver on your projects.
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Meet Conjointly at ESOMAR Congress 2017 (10-13 September 2017)
ESOMAR Congress is the biggest event for the data, research and insights profession. Discover innovations that revolutionise market research. Learn how insights influencers extend the boundaries for better business decisions. Network with pioneering research professionals and technologists.
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Conjoint Case Study: Employee Benefits Package
A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm.
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Pricing a Uni Course With Conjoint Analysis
Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjointly.
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